their values are reflected in your purpose.
of a leader is their higher purpose.
Create a new powerful story
The most impactful skill of a leader is the wisdom and drive to align all of their resources to achieve common purpose.
The world is changing and traditional methods of driving businesses focused solely on profit miss opportunity for growth, connection and relevance. In a highly connected world consumers and employees now have access levels of information like never before. They also seek deeper relationships with brands, services and organisational culture more closely aligned with their values and aspirations.
The new leader steers their businesses to be relevant both in and for this new world. This changed environment represents many new benefits and has led many progressive leaders to create a new story of inspiring purpose for themselves, their people, the stakeholders with whom they align and the world in which they operate.
Purpose Built supports those leaders to create their new story. A story of meaning, respect and value. We work with leaders and the businesses they serve to create and bring their purpose to life – to realise the very real business benefits of purpose as a driver of profit, connection and positive impact.
As with your own personal sense of purpose or meaning, an organisation’s purpose is unique. Outcomes, responsibilities and impact may be similar to others, but your internal belief system, culture and the personality of your diverse relationships are uniquely your own.
Purpose Built Business services are designed to work with your specific environment and needs, from your Board to your leadership team. We co-create a bespoke purpose strategy as a critical differentiator, driver of profit and transformation. Purpose Built Business supports your leadership as you align all of your resources to achieve common potential.
We support your creation of a 'purpose' that will transform, ignite and grow your organisation into the future. We then review the alignment of that purpose with your leadership team's vision, organisational culture, stakeholder and customer connection. We provide a comprehensive evaluation and produce a tailored Purpose Strategy with actionable recommendations to bring your purpose to life
Once the gap analysis has been completed we we work with CEOs, Boards, and leadership teams on how they best engage with the organisational purpose, identify strengths, leverage opportunities and provide practical implementation advice.
Brand & Service Flow
One of the most impactful elements of your purpose will be the engagement of your people and customer. How you tell your story through your brand and communications is critical to the alignment of all your resources to achieve maximum impact. We ensure that your purpose resonates through your brand and messaging that helps create the flow of your business delivery in word and action.
We facilitate strategies for your leadership team to create practical and meaningful actions that engage all your key stakeholders with your purpose. We seek to maximise organisational energy by creating alignment processes that bridge internal barriers and support cohesiveness with internal and external relationships. We advise on strategies that create structural and cultural alignment with the objectives of your purpose.
One of the most overt and highly embraced demonstrations of your personal and organisation's purpose is how it positively impacts people's lives. Progressive leaders look at their personal role and the wider context of their organisation as responsible corporate citizens. Consumer, employee and stakeholder engagement is overwhelmingly enhanced by creating positive impact on society and our planet. We review the value of creating a specific social purpose strategy embraced within the main overarching Purpose. We provide strategic advice on communication, leveraging opportunities and facilitate strategically aligned external social purpose relationships that are truly win/win.
Purpose Implementation & Evaluation
Our services take your Purpose Strategy and partner with you to create transformation, improvement and impact. We provide support to your leadership champions to ensure the ongoing momentum of galvanising the power of purpose in your business. We seek to ensure all operational, branding, communication; HR management and relational systems align with your Purpose intent. Your purpose strategy is unique and is a long term transformation process. We determine jointly critical measurement criteria and methodologies to monitor the progress of the impact of your purpose strategy.
The business power of Purpose
The road to discovering the true purpose to your business starts here. If you have the sense that you, your business are capable of more, now is the time to act. Contact us to start the process and discover how purpose can be good for business .